CS Tan 中文

LANDING PAGE DESIGN · CONVERSION TRACKING

Ad clicks are only the beginning.

I build focused landing pages for businesses running Google, Facebook or Instagram ads. Present one service or offer clearly, give visitors a simple way to enquire, and track key actions such as WhatsApp clicks and form submissions.

Discuss your project on WhatsApp →
Landing page design and conversion tracking concept
Illustrative design concept, not a client result.

COMMON CHALLENGES

Your ad brings people in. Your page gives them a reason to act.

Scattered information

Visitors may leave if they have to search for your services, prices, work and contact details.

Too many distractions

A company homepage covers many topics. It may not be the best destination for an ad promoting a single offer.

No clear next step

Visitors need to know what to do next: send a WhatsApp message or submit an enquiry form.

Unclear campaign performance

Without tracking, it is harder to see which campaigns bring visitors who take action.

The journey from an ad click to an enquiry and conversion measurement

WHAT IS A LANDING PAGE?

One page. One clear goal.

A landing page is built around a specific campaign, service or offer. It helps visitors understand what you provide and take the next step, without having to browse a whole website.

A business website

Introduces your company, services and background. It gives customers a broader view of your business.

An ad landing page

Focuses on one offer, reduces distractions and guides visitors towards a WhatsApp message or enquiry form.

WHAT IS INCLUDED

From page planning to basic conversion tracking.

Landing page design

  • Clarify your campaign goal and target customers
  • Plan the headline, key benefits and calls to action
  • Organise your offer, work samples, genuine reviews and FAQs, where available
  • Responsive design for desktop, tablet and mobile
  • WhatsApp or enquiry form integration

Basic conversion tracking

  • WhatsApp button click tracking
  • Form submission tracking, where required
  • Basic Google Analytics events
  • Campaign source and UTM parameter planning
  • Button and event testing before launch
Illustrative responsive website design on desktop, tablet and mobile
Illustrative responsive design, not a completed client project.
Scope note: Advertising spend, ad account management and ongoing campaign optimisation are not included in the landing page fee. These can be discussed separately.
What tracking can tell you: A WhatsApp click shows that someone opened the contact link; it does not confirm that they sent a message or became a customer. Attribution also depends on consent, browser settings and the advertising platform. Tracking does not guarantee enquiries or sales.

WHO THIS IS FOR

Businesses ready to promote a specific service or offer.

Beauty and wellness

Treatments, packages, introductory offers and seasonal promotions.

Professional services

Accounting, renovation, education, consultancy and business services.

Automotive and property

A specific vehicle or development, test-drive bookings and pricing enquiries.

Local SMEs

Small and medium-sized businesses that want a clearer path from ad clicks to enquiries.

HOW IT WORKS

Four steps from your campaign idea to launch.

01

Understand your goal

Confirm your offer, target audience, ad platform and the action you want visitors to take.

02

Gather your content

Collect your logo, photos, pricing, offer details, available reviews and existing ad materials.

03

Build the page

Create the content structure, responsive design and contact buttons or form.

04

Test and launch

Set up the agreed tracking, test key events and links, then publish the page.

PRICING

Landing page design + basic conversion tracking

PROJECT FEE

From RM1,288

Includes landing page design and basic conversion tracking.

Your final quote depends on the page length, forms and tracking requirements.

PROJECT SCOPE

A clear scope before work begins.

I will review your current website, campaign and measurement needs before confirming the scope, timeline and quote. The page can sit within your existing website or be created as a standalone landing page.

  • Built for campaigns on Google Ads, Facebook or Instagram
  • WhatsApp, a form, or both—based on your enquiry process
  • Briefing, feedback, revisions and launch can all be handled remotely
Tell me about your campaign →

FREQUENTLY ASKED QUESTIONS

Before we get started.

Do I need a landing page if I already have a website?

If your website covers several services but your ad promotes just one, a dedicated landing page can keep the message focused and make campaign measurement more straightforward.

Will you run my ads as well?

This service covers landing page design and basic conversion tracking. Ad setup, budget management and ongoing optimisation are separate services and need to be discussed before work begins.

Can I use WhatsApp without an enquiry form?

Yes. We can use WhatsApp, a form, or both, depending on how your customers prefer to contact you.

Does a tracked WhatsApp click mean I received an enquiry?

No. It records a click on your WhatsApp link, not a confirmed message or sale. You will still need to check actual conversations and outcomes.

How long will it take?

The timeline depends on how complete your materials are, the page length and the tracking requirements. I will provide an estimated completion date once the scope is agreed.

Can we work together if I am outside Penang?

Yes. We can handle the brief, content, design review, revisions and launch remotely.

LET’S DISCUSS YOUR PROJECT

Give your ad visitors a clear next step.

Send me your industry, offer, ad platform and current website. I will review your needs and suggest a suitable page scope.

Enquire on WhatsApp →